Apple Inc., announced two new phones iphone6, iPhone 6 plus & Apple Watch on 9th September. These new models just have bigger screens with edges curved than iPhone 4, iPhone5S with little thinner in size and nothing else. Apple had never liked the big screen phones, then probably they have managed to make big screen phones, this is probably because market is crowded with big screen android phones and Apple never had big screens so far. The only new stuff with newly announced gadgets is 'Apple Pay' which is wireless mobile payment method. Apple claims that it has partnered with major credit card companies and has predicted that 83% of US transactions will happen by Apple Pay. Apple pay is the feature for which Apple mainly added NFC (Near Field Communication) to their phones.
These gadgets are entering the crowded market as apple has done nothing different than what rest of the companies are already doing. There are no surprises, excitements as such in these gadgets. The concept of smart watch is present from the year 1982. But yet Apple has made an attempt to better understand their customer needs. The differentiating factor may be the gadgets' design itself. These gadgets are really nicely made. The Apple Watches are just awesome. The apple watch has integrated with health kit. It measures your heart beat, how much you've walked, etc using 3 integrated sensors & using GPS. The Apple Pay may take the market share. The company plans to monetize Apple Pay transactions in the future generating the new stream of revenue.
Having talked about these wonderful smart gadgets, don't you think we've more work to do? Didn't get it? Now you'll have handle more gadgets. For example, you need to charge your Laptop, phone, watch and any other gadgets that you may have. I was just expecting that Apple will get away with too many gadgets that people need to deal with and just come up with a wearable technology and device that suffices all the smart phone work. This could have been really a surprise.
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